CoatingsPro Magazine

CPRO_JAN2014

CoatingsPro offers an in-depth look at coatings based on case studies, successful business operation, new products, industry news, and the safe and profitable use of coatings and equipment.

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Customer Service Te job on this particular roof started in February 2013 and lasted fve working days. Te weather in Southern California was sunny and hot, and while the winds sometimes whipped up, they didn't become a serious problem. For the roofng system, Ewart selected the Polyglass PG700. He had used other manufacturers' coatings in the past, but he was switching to Polyglass in part because of the relationship he built with the local Polyglass (PG) sales rep. "It was Brennan's charm," he joked of Brennan Bazar, the Southern California district sales manager for Polyglass. But customer service was actually important. "I care about good customer service and how this will relate to the client in the long run," Ewart said. "I feel PG is committed to the customer." Melissa Mulligan, a marketing manager for Polyglass U.S.A., said supporting the contractor is very important to her company. "[Ewart] knows if he picks up the phone and calls someone, he's going to hear a response quickly," she said. "We value our partners; we see contractors as our business partners, so we value that relationship." Polyglass U.S.A. was founded by roofng contractors, "so we always have contractors in mind," Mulligan said. "Our CEO is the son of one of the founders, so we're always thinking of ways to support the contractors." Mulligan even went on the job site to talk with Ewart and help him promote his business. "We went through what he's trying to accomplish in this market, to help him better position his business," she said. "We brainstormed diferent marketing ideas, and even now, I'll touch base with him every so often and see how things are going." COATINGSPRO JANUARY 2014 59

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