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82 MARCH 2016 COATINGSPROMAG.COM Industry Insight G reen is everywhere. It's been foating around the roof coating industry for a while now. It's afecting the current and future states of the indus- try in ways that you might not notice at frst glance. What Does "Sustainable" Mean? Sustainable development (SD) is a process for meeting human devel- opment goals while maintaining the ability of natural systems to continue to provide the natural resources and ecosystem ser vices upon which the economy and society depend. W hile the modern concept of sustainable development is derived most strongly from the 1987 Brundtland Report, it is rooted in earlier ideas about sustain- able forest management and 20th centur y environmental concerns. SD is the organizing principle for sustaining fnite resources necessary to provide for the needs of future genera- tions of life on the planet. It is a process that envisions a desirable future state for human societies in which living conditions and resource use continue to meet human needs without undermining the " integrity, stability, and beauty" of natural biotic systems. Fluid-Applied Roofing and Roof Coatings' Impact Since the early 1980s, what we now call f luid-applied roofing systems have proven themselves as the most cost-efficient and preferred method for maintaining any roofing system. T he union of sustainability and the practice of initial maintenance coating and then re-coating periodically continues to be the preferred method for long-term roof preser vation. T his union has proven to be the best route to ensuring the roof w ill have the lowest life-cycle cost. Moreover, there are many comprehensive studies that have clearly demonstrated and documented these claims. Terefore, the use of fuid-ap- plied roof coatings and roof coatings for maintenance and restoration will continue to expand. As building owners and facility managers realize the relatively low cost and extremely high beneft and payback of these maintenance processes, fuid-applied roofng systems will continue to be the preferred method for ensuring low life-cycle costs. Contractors will beneft from fuid-applied roofng systems as they are easier to install than conven- tional roofng systems. A ll details can be easily installed using the same materials as the reinforcing scrim used for the feld of the roof. Short- and Long-Term Outlooks Over the next fve years, an increasing number of facility managers, building owners, real estate investment trusts (REITs), and consultants will be speci- fying fuid-applied roofng as the only roof restoration process for long-term performance and low life-cycle costs for their roofs. Fundamental research is currently being conducted to develop roof coatings that will change color, retain- ing heat in the winter and refecting heat in the summer. Acceleration and Acceptance Te continued growth and recognition of the importance of low life-cycle costs for long-term roof performance will continue to drive rapid growth and help to accelerate market acceptance. CP As building owners and facility managers realize the relatively low cost and extremely high benefit and payback of these maintenance processes, fluid- applied roofing systems will continue to be the preferred method for ensuring low life-cycle costs. By William A. Kirn, RRC, President of Roof Technolog y Management, Inc. The Future of Roof Coatings and Fluid-Applied Roofng