CoatingsPro Magazine

NOV 2016

CoatingsPro offers an in-depth look at coatings based on case studies, successful business operation, new products, industry news, and the safe and profitable use of coatings and equipment.

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Feature 26 NOVEMBER 2016 COATINGSPROMAG.COM W BY JENNIFER FRAKES PHOTOS COURTESY GREENPROCHICAGO, INC. Hotel Coatings Transform Lakefront Roof W isconsin's Lake Geneva is a premiere playground for city dwellers from Chicago and Milwaukee looking to relax and enjoy the natural beauty of the area. e Harbor Shores Hotel is located right on the lake and prides itself on top-notch views and accommodations. It goes without saying that when the roof areas of the hotel needed an overhaul, a great deal of thought was put into just the right solution. According to David Welte, president of GreenPROChicago, the Harbor Shores Hotel has both an upper roof and a lower roof that were in need of repair and recoating. "e Harbor Shores Hotel was a unique opportunity for our company because it has two roofs: one that is never seen and one that is seen by more than half of the guests daily," said Welte. e top modified roof was worn and had a few leaks, and it was decided to apply the UNIFLEX white roof coating system to eliminate the leaks, create a renewable and sustainable approach to their building, and reduce their lifetime maintenance costs. For the lower roof, a sustainable solution was a lso desired, but a white roof was not quite what the hotel had in mind. " T he lower roof is over the restaurant that is attached to the hotel and is seen ever y day by hotel g uests. It was a lso wor n and lea k ing in a few areas. We were concer ned about apply ing the UNIFLE X system in white because it wou ld detract f rom the sur round ing aesthetics for the g uest rooms that overlook the roof area. Instead, we sug gested the creation of a ' brand ing' ex per ience and came up w ith a mura l approach using the UNIFLE X system in var ious colors," ex plained Welte. Welte and his crew not only sustainably renewed the roof, but they also created a unique canvas that markets the hotel and enhances the customer experience. "We used the coating to create a lake, beach, boat, swimming pool, snack shop, and more. ese visual effects depict what customers actually see in the surrounding town and on the lake," stated Welte. ROOF ACRYLIC

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