CoatingsPro offers an in-depth look at coatings based on case studies, successful business operation, new products, industry news, and the safe and profitable use of coatings and equipment.
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COATINGSPRO JANUARY 2017 19 Craig Campbell is the managing partner of Paint Inspection Services, Inc., a highly specialized and diver- sified company serving both public and private clients throughout North America. He has more than 27 years of increasing experience and responsibil- ity in the professional coatings industry in varying degrees. Beginning with the U.S. Army Corps of Engineers and continuing into private practice, his involvement includes functions in sales and marketing, field and shop produc- tion, operations management, quality control and assurance, shop and field surface preparation, and coating appli- cation inspections. His more recent areas of expertise include forensic coating failure analysis, expert witness, litigation support, executive manage- ment, and professional development. Jason R. Mota, director of market- ing for Crossfield Products Corp., has recently taken over the strategic direction for all brands under the Crossfield umbrella: Miracote, Dex-O- Tex, and Dex-O-Tex Marine. He spent the past five years developing channel distribution in the Southwest for the Miracote brand exclusively. Mota took over marketing for Miracote along with channel sales duties and executed an aggressive strategic marketing commu- nications plan focused on thought leadership, redefining the Miracote brand with its public. Mota caught the marketing bug while in business school back in 2008; however, being entrenched in technical sales and working with channel customers for more than 16 years in the concrete industry has fostered a dynamic approach to people, product, and communications, which are what he believes are the key components to any successful marketing strategy. CoatingsPro is excited to work with these five industry experts who will help us ensure that the magazine is full of content that is accurate, relevant, and in tune with the needs of our audience. CP Kurtis Ohse Kurtis Ohse has been the marketing communications manager at Clemco Industries Corp. since 2012. As a gradu- ate of Webster University, he has been working in the advertising and market- ing field for more than nine years. He is responsible for all facets of Clemco's marketing and promotional efforts. Editorial Advisory Group