CoatingsPro Magazine

JAN 2019

CoatingsPro offers an in-depth look at coatings based on case studies, successful business operation, new products, industry news, and the safe and profitable use of coatings and equipment.

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Page 23 of 108

COATINGSPRO JANUARY 2019 23 he or she wanted to give you negative stars, which they can't do, that is still fixable. Check Reviews Daily Going forward, it is critical that your mindset is all about getting five-star reviews for your business at all times. Be sure to check your reviews every day. Yes, every day. ere are several places people can leave reviews, so you might consider signing up for a service that checks them for you and aggregates the information to save you time. W hether the system is automatic or manual, collect reviews daily. is is key because it will get you more free visibility over your competitors who do not practice this. You can also have a conversation with customers before asking for their reviews. If they're responding positively, then go ahead and ask for the review. If they're responding negatively, this will give you a chance to rectify any miscommu- nications or disappointments. Ask for Reviews If your customer is in your place of business, you should have a computer set up specifically for him or her to leave a review. Customers can leave reviews from their phones, too, but that doesn't mean they always will. So work hard to get them to leave reviews before they leave the building or you leave the site. If they don't, then it's time to invoke the law of reciprocity. Put a gift of some sort in their hand so they feel obligated to give you something back. at "something" is a review. is is a clever sales trick that door-to-door sales people discovered years ago: Give someone something and he or she will feel obligated to give back to you. It's worth the effort. After all, assuming they will leave a good review, it could be that review that triggers a lucrative customer for you. Another tactic is to ask for reviews via email. Again, there are systems you can use to make this easy to do. Be sure to drip out the requests because if you get too many at once, it will look fishy to Google, and they may remove the reviews. I once had a client who offered Facebook fans a $25 gift card for each good review (against my advice). Within 24 hours, this client received more than 100 reviews. It looked odd (and obvious) that they all came within 24 hours, and eventually, those reviews were removed. Worse, there were some who wrote reviews saying, "I can't Marketing Savvy • 636.239.4300 Rugged Reliable Versatile • Industrial-quality machines • Loaded with standard features • Range in size from 0.5 cuft to 160 cuft • Easy to operate and maintain • Last for years • Portable and stationary models Re ad e r In q ui r y at co ati n g sp ro m a m /i n q0119

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