CoatingsPro Magazine

MAY 2019

CoatingsPro offers an in-depth look at coatings based on case studies, successful business operation, new products, industry news, and the safe and profitable use of coatings and equipment.

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22 MAY 2019 COATINGSPROMAG.COM Marketing Savvy Soft skills, such as listening and leadership skills, can be boiled down to how someone treats others. They are more associated with personality than with job training. W orking in the trades means there is always something to learn to keep up to date. Technology is expanding our capabil- ities further each day, putting more skills and information at our fingertips. But something technology cannot give us is soft skills. Sure, technology can make demonstrating soft skills easier, but the skill set must exist before technology steps in. e following five important soft skills should be embodied in the day-to-day dealings of every business owner. ey are only a small handful of the multitude of soft skills that can be used to improve marketing for any coatings contractor. How Soft and Hard Skills Manifest First, there are two main differences between soft and hard skills: how they are learned and how they are employed in day-to-day life. Hard skills can be quantified — such as roofing, carpentry, plumbing, and typing. ey are a must-have to complete any job. e knowledge of which tool does what and when it should be used is an example of hard skills. It is easy to look at a completed roof coating job, for example, and know you are skilled in what you do. Soft skills, such as listening and leadership skills, can be boiled down to how someone treats others. ey are more associated with personality than with job training. According to Hubspot, "Soft skills are the combi- nation of people skills, social skills, communication skills, emotional intelligence, and personality traits that make it easy to get along and work harmoniously with other people." Soft skills can contribute to a safe work environment. ey help grow teamwork and overcome conflict. ey add to efficiency. Jobsite calls them employability skills. ey enable employees to " interact well with others and perform their jobs well." Can Soft Skills Be Learned? Yes! Soft skills are constantly being learned. W hile they aren't as straight- forward to learn as hard skills, they are just as needed. Soft skills can be practiced every day. Increasing your soft skills will naturally help you market your company through how you treat your clients, co-workers, and employees. As new skills are learned, new neuron pathways are created in the human brain. As new skills are practiced, those pathways become stronger and will eventually overtake "old ways" of thinking to become By Kandi Hamble, Content Editor at Art Unlimited Top 5 Soft Skills for Effective Marketing

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