CoatingsPro Magazine

MAR 2015

CoatingsPro offers an in-depth look at coatings based on case studies, successful business operation, new products, industry news, and the safe and profitable use of coatings and equipment.

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26 MARCH 2015 COATINGSPROMAG.COM some companies to request exemp - tion status. If an exemption status from the federa l U.S. def inition of a VOC in the Clean A ir Act is g ranted by the EPA , then an additive may be used by paint manufacturers. A r u ling like this cou ld mean that paint manufacturers cou ld avoid refor mu lating w ith a lter natives, such as ammonium hydrox ide and sodium hydrox ide, which are not organic chemica ls and not considered VOCs but do have safet y and per for- mance def iciencies. Being Proactive Pays Sustainability doesn't have to come at the cost of performance; it's possible to have both. Ingredients that cause environmental distress — however cost efective they may be in the short-term — no longer make economic sense. But besides paint and coatings manufacturers, contractors too should stay informed on VOC regula- tions. As consumers grow more knowledgeable on the benefts of low and zero-VOC products, employing an array of sustainable paints and coatings can become a competitive advantage. Many commercially avail- able low-VOC coatings products rival the performance of their traditional counterparts. Sustainability is now a major customer priority. Business decisions have always focused on the bottom line. But lately, that bottom line heavily factors in the environment. CP Asghar Peera, Ph.D., is a research scient ist at The Dow Chemica l Company, where he focuses on sy nt het ic organic chemist r y and new product development. His work has y ielded over 18 patents, 14 of which were for coat ings products. For more infor mat ion, contact: A sghar Peera , apeera@dow. com, (610) 24 4 -6756, w w w.dow.com /ang us Vania Buzatto is t he globa l st rateg ic market- ing d irector for A NGUS Chemica l Company, a specia lt y amine company ded icated to t he development of novel chemist r y. In 2014, t he EPA g ranted VOC-e xempt stat us to A NGUS ' A MP mu lt if unct iona l pa int add it ive. For more infor ma- t ion, contact: Vania Buzatto, vbuzatto@dow.com, w w w.dow.com /ang us Sustainability doesn't have to come at the cost of performance; it's possible to have both. Notes From the Field CONCRETE SLAB MOISTURE TESTING RECERTIFICATION NOW AVAILABLE! UPCOMING 2015 CERTIFICATION CLASSES: February 4/5 — World of Concrete 2015, Las Vegas Convention Center, Las Vegas, NV March 11/12 — Chicago, IL, area September 23/24 — Baltimore, MD, area October 12/13 — Dallas/Fort Worth, TX, area VISIT WWW.ICRI.ORG AND CLICK ON CERTIFICATION FOR MORE INFORMATION! PLAN NOW TO BECOME CERTIFIED... Wr i te in Re ad e r In q u ir y #27 9

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