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20 SEPTEMBER 2016 COATINGSPROMAG.COM Marketing Savvy Marketing Savvy T he Internet makes it possi- ble for businesses such as yours to reach millions of potential customers with a website. A website can give you a platform to market your services to potential customers in real time. Unfortunately, though, the Internet can be a source of liability for a company that is careless in publish- ing information. If you have a blog, write articles, or manage an online community, chances are you have experienced — or w ill have — content stolen. T he stolen content can be reposted on other blogs, article websites, and personal websites w ithout proper attribution. Sometimes website content is copied in its entirety from your site to another website. T here are also situations where your content is reposted w ith proper attribution but w ithout your permission. Imagine taking the time to write a blog post about a recent coatings project that you completed, and then finding out that another company has taken that information and posted it to their website w ithout mentioning that it came from you. Is that the way that you want your material marketed online? e good news is that no matter how or why your content is used without your prior knowledge, there are measures you can take for such protection. ere are even ways to prevent your content from being stolen in the first place. Here are four tips to get you started on protecting your website's materials. 1. Has My Content Been Stolen? T he f irst step is to deter mine whether or not any of the content on your website has been stolen. Set a ler ts that ma ke it simple to keep an eye on the content and potentia l pirac y of your website. Set a ler ts for both your domain name and business name so that any time either of these show up in the search eng ine, you w i l l receive notif ication. 2. Find Out W ho Ow ns or Hosts the Site. If your content has been used elsewhere w ithout your consent, the next step is to contact the par t y d irect ly. T his w i l l put them on notice to immed iately remove inf r ing ing content f rom their website. If this request fa l ls on deaf ears, contact the online ser v ice prov ider (OSP), such as Ver izon, Comcast, or Ear thLink. OSPs are of ten more ef f icient when it comes to remov ing poten- tia l ly inf r ing ing content than web ow ners. e Digital Millennium Copyright Act (DMC A) is landmark legislation that updated U.S. Copyright Law to meet the demands If you have a blog, write articles, or manage an online community, chances are you have experienced — or will have — content stolen. By Andrew A. Gonzalez, Esq.at Gonzalez & Oberlander LLP Should I Copyright My Website?