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ROOF COATINGS NOV 2016

CoatingsPro offers an in-depth look at coatings based on case studies, successful business operation, new products, industry news, and the safe and profitable use of coatings and equipment.

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30 ROOF COATINGS 2016 COATINGSPROMAG.COM they stretch, which is important because roofs can experience a lot of movement. As long as the coating's tensile strength can overcome its adhesive strength, then the coating has the ability to bridge cracks, seams, and other weak areas of the roof. Almost any professional-grade roof coating has superior elasticity to TPO or polyvinyl chloride (PVC) membranes. In some cases, roof coating dry films also have greater tensile strength than most TPO or PVC membranes as well. e best way to compare is to check the manufacturer's product data sheets. It's true that there are no "miracles in a bucket," but the technology used to develop modern roof coatings has finally caught up with the hype. Even in the past five years, there have been developments that have pushed the abilities of roof coating systems beyond what was once thought possible. Despite a bad experience with coatings, you owe it to your customer as a responsible contractor to take a fresh look at the current market's offerings for roof coatings. ere are effective and smart options for many kinds of roofs. 3. Coatings are environmentally responsible. Many roofs are torn off and wasted every year simply because the contractor or the building owner did not know that a roof coating was a viable option. A properly installed and maintained roof coating is renewable and sustainable. In most situations, a roof coating has a certain warranty period. When that period ends, the coating may be renewed, and the warranty extended. is can happen an indefinite number of times, for as long as the building is sound. Not only will this save the customer a considerable expenditure, but it will keep the underlying roofing material from ending up in a landfill for decades. In addition to a decrease in landfill waste, roof coatings may help reduce heating, ventilation, and air conditioning (HVAC) costs for the customer. Many roof coatings are bright white and reflective. In contrast, many other types of roofing materials may be colored darker than white and absorb a tremendous amount of heat from the sun. To differing degrees, roofs act like a heat-sink, and the heat collected by the roof radiates down into the building below. is increases the draw on electricity to cool the buildings. Insulation can help with this problem, but another way of reducing the cooling costs of a structure is through the reflective nature of a roof coating — or even combining the two in a coated foam roof. Marketing Roof continued on page 34 Marketing Roof Coating Systems Roof coatings can be very effective when applied correctly. They protect the substrate, create a seamless covering, and have elastomeric qualities, which give them the elasticity needed on a rooftop. For the surrounding environment, coatings can be more beneficial than other options. Roof coatings can help keep waste out of landfills from reroofs and can help reduce energy consumption and costs. Buildings — and what they're housing — can be expensive. Like high-performance coatings used on other assets (e.g., bridges, cars, and pipelines), roof coatings can help protect the investment. Coatings should be shared as an option.

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