CoatingsPro Magazine Supplements

ROOF COATINGS NOV 2016

CoatingsPro offers an in-depth look at coatings based on case studies, successful business operation, new products, industry news, and the safe and profitable use of coatings and equipment.

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34 ROOF COATINGS 2016 COATINGSPROMAG.COM W hen solar energy is reflected by the coating back into the atmosphere, it greatly reduces the heat that enters the building by way of the roof. Even Steven Chu, the former Energy Secretary of the United States, urged the country to consider turning every flat roof white, as he stated in 2009. He and others believe that cool roofs can help to reduce energy consumption and the "Urban Heat Island Effect." 4. Coatings make logical sense. All you need to do is look around you to see the logic behind the roof coating movement. Almost anything we construct as a society is protected by a coating. If a city builds a bridge, the engineers don't leave the structure bare to be eaten away by corrosion. When an automaker produces a beautiful vehicle, it doesn't want that car to be destroyed by salt on the roads. When pipelines are laid in the ground, they wouldn't last long if the moisture and soluble salts in the ground could make direct contact with the steel. All of these products and many others are given a much longer useful life through the use of a protec- tive coating. Roofs are no different. Given the corrosive nature of our environ- ment and the huge investment made in a roof installation, doesn't it make sense to protect that investment with a product that is designed to extend its working life? W hen they are installed correctly and properly maintained, roof coatings are a no-brainer. ey can save money, the environment, and the roof, as can be attested to by the millions upon millions of square feet of roofs currently being protected. On the Table e next time you sit down with your customer to discuss his or her goals for protecting the facility, make sure that roof coatings are on the table. A manufacturer's representative will be more than willing to help you with marketing materials and even attend the meeting to answer questions and provide information. At the end of the day, all responsi- ble contractors want the same thing: to provide their customers with a quality product that will exceed expectations and turn a fair profit. Roof coatings, in all their varied technologies and applications, belong in your next sales presentation. CP Fred Wolfe is an e x per t in t he roof coat ings indust r y w it h 20 years of e x per ience in manufac- t ur ing , for mu lat ion, insta l lat ion, project manage- ment, and specif icat ion w r it ing. He is t he pr incipa l consu ltant and ow ner of 5 Pr ime Coat ings, where he work s in var ious aspects of t he roof coat ing indust r y as a consu ltant and t hird-par t y inspec- tor. He cur rent ly resides in Rolesv i l le, Nor t h Carol ina , w it h his w ife and f ive chi ld ren. For more infor mat ion, contact: Fred Wolfe, (919) 946-5907, f redwolfe@g ma i l.com, w w w. 5pr imecoat ings.com Roof Coatings 838 Coatings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Cover 3- Cover 4 (763) 972-9441 American WeatherStar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4-5 (800) 7 7 1-6643 General Coatings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10-11 (559) 495-4009 Oak Ridge Foam & Coatings Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18-19 (800) 625-957 7 KM Coatings Mfg . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24-25 (602) 253-1168 Spray Equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26-27 (800) 666-6072 Tropical Roofing Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32-33 (800) 432-2855 Page ROOF COATINGS 2016 INDEX Marketing Roof continued from page 30

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