CoatingsPro Magazine

JAN 2017

CoatingsPro offers an in-depth look at coatings based on case studies, successful business operation, new products, industry news, and the safe and profitable use of coatings and equipment.

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10 JANUARY 2017 COATINGSPROMAG.COM CoatingsPro, January 2017 Volume 17, Number 1 is published six times per year with one special issue annually for a total of seven for free to qualified subscribers by NACE International, 4501 Mission Bay Dr, Suite 2G, San Diego, CA 92109. Postmaster please send address changes to PO Box 16495, North Hollywood CA 91615-9942. © All contents copyright 2016 by NACE International. This publication allows its authors the fullest latitude in expressing opinions on controversial subjects so that its readers will be better informed. The views and conclusions expressed in this publication are those of the authors and not necessarily those of this publication. There is no warranty as to the legality, completeness or accuracy of the information contained herein. Reproduction in whole or in part of any part of this publication without the prior written consent of the publisher is prohibited. Editorial contributions are welcome. Publisher reserves the right to use materials at his discretion, and reserves the right to edit material to meet the publication's requirements. Contributor's act of sending a contribution shall constitute an express warranty that the material is original and does not infringe on the rights of others, and that the publisher is granted every right to reproduce said material. Group Publisher Bill Wageneck,, +1 281-228-6441 Associate Publisher Eliina Lizarraga Editor Stephanie Marie Chizik Technical Editor Malcolm McNeil Contributing Editor Jack Innis Staff Writer Ben DuBose Product Manager, Electronic Media Husna Miskinyar Contributors Paul Cardis, Marc Chavez, Dr. Kevin Coughlin, Jennifer Frakes, D. Terr y Greenfield, Emily R. Hopps, Murphy Mahaffey, Gerard A. Marley, Malcolm McNeil, Peter E. Nelson, Phil Scisciani, Dr. Wes Scott, Eric Thompson, Ryan Tilly, Claire Trageser, Heramb Trifaley, Christa Youngpeter Copy Editors Julie Berr y, Robin Cheslock Editorial Advisory Group Stella Amador (Florida Quality Roofing, Inc.), Nick Bozzuto (Bullard), Craig Campbell (Paint Inspection Services, Inc.), Jason R. Mota (Crossfield Products Corp.), Kurtis Ohse (Clemco Industries Corp.) Art Director Rey Galza ADVERTISING SALES Sales Manager Diane Gross, +1 281-228-6446 Account Executive Jody Lovsness, +1 281-228-6257 Account Executive Leslie Whiteman, +1 281-228-6248 Account Executive The Kingwell Co., +1 847-537-9196 Account Executive Daniel Vincent, +1 7 70-437-0861 Advertising Coordinator Brenda Nitz, +1 281-228-6219 DIRECT LETTERS, EDITORIAL QUERIES, COMMENTS, AND PHOTOS TO: CoatingsPro Magazine 4501 Mission Bay Dr., Ste. 2G San Diego, C A 92109 (858) 768-0828 Beneath the Surface You're the "Pro" in CoatingsPro Stephanie Marie Chizik Editor I 've been hearing an interesting thing from several contractors — who are also readers — recently. ese individuals have mentioned in one way or another that they don't have projects big enough or exciting enough to share with us. "W hen I come across something that's exciting, I' ll let you know," is a phrase I've heard more than once. It's an interesting predicament that this mentality places me in as the editor of the magazine, the person in charge of gathering the projects that get published, because on the one hand, this means that we're doing our job right by writing articles that tell great stories, of making an exciting tale out of something that the applicator might think is an average project. But on the other hand, it means that people who are working in the field on projects that might teach others a trick or two aren't letting us know about them. CoatingsPro is a magazine about contractors and for contractors. We feature real-world projects from your point of view. And that does mean you! Common Thread I've been doing research for our anniversary timeline, and there's a common thread that I've noticed throughout the 15 years that CoatingsPro has been published: from day one, our goal has been to try to give you as much information as we can so that you can do your job more profitably. at may mean more safely, efficiently, and accurately, too. I know I've certainly explained that before — and I'm sure I' ll explain it again. at single goal is why we share information on marketing your business, why we try to make the reader feel like he or she is on the jobsite with the applicators featured, and why we share Notes From the Field, for example. On every page of CoatingsPro — yes, even on the ad pages (those show new products and services that might help you, too, after all) — we want to give information that might help arm you and your company to achieve that goal. In this issue, for instance, you' ll find out how not to focus just on your bottom line (page 26), how to use online rating sites to help market your business the right way (page 24), and how you might be able to use netting safely on your next at-height project (page 32). Real World: Season 15 We're celebrating our 15-year anniver- sary in 2017 with this issue, with our inaugural Contractor Awards Program, and throughout the year online. We want to celebrate you! And that means that we're going to continue to feature real-world projects and applicators. We can't feature real-world projects without projects from…the real world! Drop us a line to let us know about your next project. You could be the next contractor featured on the cover of CoatingsPro Magazine. Even if you don't think there's an exciting story to tell, we can make it happen together. CP

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