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ROOF COATINGS OCT 2017

CoatingsPro offers an in-depth look at coatings based on case studies, successful business operation, new products, industry news, and the safe and profitable use of coatings and equipment.

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6 ROOF COATINGS 2017 COATINGSPROMAG.COM By Ben DuBose Photos Courtesy of FLIR Systems, Inc., Gaco Western, e Garland Company, Inc., KARNAK, Kemper System America, Inc., Lapolla Industries, Inc., Polyurethane Machiner y Cor p., R ooftop Equipment, Inc., and Rust-Oleum. Coating Systems Bring New Life to Existing Roofs A ny coating job can prove to be challenging, but applying protective coatings and/or spray polyurethane foam (SPF) systems to a roof presents new layers of complexity for a contractor. Exposure to outside elements, heights, and, in some cases, slope brings a wide range of unique challenges, ranging from safety considerations to inspections, standards, application and material choices, environmental impacts, and more. To address these concerns, CoatingsPro spoke with a number of roofing experts to get the inside scoop on best tips, products, and practices. Read on for details on what can be done to maximize the efficiency and success of a rooftop coatings and/or SPF application project. Considerations Unique to Roofing Despite the challenges, roof coatings continue to surge in popularity due, in large part, to environmental and economic benefits when compared to a full roof replacement. "e resto- ration side of the market has grown more because the ability to improve a roof and coat it and do restoration is a lot less expensive than to do a total rework job," said Dan Gibbons, brand manager at Rust-Oleum. "Decision-makers are realizing that restoring a roof with a high-quality coating is more cost-effective in the long-term than either reroofing or applying a lower quality coating," added Tom Stuewe, senior product manager at e Garland Co. "e increased growth in the coatings market supports the trend of facility managers continuing to more proactively invest in their roof assets. Industry experts suggest that more than 80 percent of roofs are replaced prematurely." In addition, new technologies are enabling the develop- ment of roofing systems with environmental benefits that were not previously available, according to Bob Burns, presi- dent of product development at Rooftop Equipment. "ere's a good future for the roof coatings market, considering the desire to not tear off [roofs] and fill landfills," he said. "I think coatings are going to continue to increase in their market share, and I think the quality of coatings is going to keep improving as well." W hile specifications will vary based on each building owner's preferences, a number of common themes do exist. First and foremost, because roof coating systems are largely Roof Coatings Despite the challenges, roof coatings continue to surge in popularity due, in large part, to environmental and economic benefits when compared to a full roof replacement. Roof coatings offer an alternative to reroofing. "There's a good future for the roof coatings marketing, considering the desire to not tear off [roofs] and fill landfills," Rooftop Equipment President Bob Burns said.

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