CoatingsPro Magazine

JUL 2018

CoatingsPro offers an in-depth look at coatings based on case studies, successful business operation, new products, industry news, and the safe and profitable use of coatings and equipment.

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58 JULY 2018 COATINGSPROMAG.COM is sprayed out of the gun and sets up in about eight seconds, and you can walk on it in one minute. We have mobile units that can go anywhere, but we try to stay focused in a few areas of expertise, otherwise we would get lost. We do lots of dairies since milk is very acidic and can chew through epoxy, and polyurea lends to return to service very fast." Future opportunities for Poly Seal include franchising the company, particularly the cleanup side, as well as continuing development of a proprietary balcony construction and coating system, and creating training videos for the industry. ey also plan to continue their strong marketing and branding. ey're continuing to grow and branch out, and Carlisle plans to be along for the ride. For those just getting started in the coating business, Carlisle recommends shadowing someone for a month and networking with as many people as possible. "A lot of good people out there are willing to share, and there are a lot of great vendors among them. We have relationships with about six polyurea vendors that have something to offer," Carlisle added. "It takes hard work, and nothing comes easy. You, at times, have to be mechanical and understand how to troubleshoot. Polyurea can be a dangerous product, so safety and protection are key." Photo courtesy of Poly Seal F inding your niche in the coatings industry can be a journey, and Roger Carlisle, project manager for Poly Seal of Nampa, Idaho, is no exception. He origi- nally planned to pursue graphic design but wanted something more physical. While at school for automotive repair in Southern California, he was introduced to coatings and plural component paint systems. e automotive path turned out to be more of a hobby, and Carlisle contin- ued working his way through contracting, sprinkler work, general construction, and management — the latter of which was at his brother's machine shop where he learned about anodizing, nickel plating, and powder coating. ose experiences brought him to Poly Seal, where he's worked in management for the past two years. "e experience with various projects lent a wealth of knowledge about prep and application," Carlisle explained. "Any coating is all about the prep and how well you do it. You'll have failure if prep is not to spec, and my experience managing, working in a machine shop, and owning businesses, it just all came to a head." Polyurea and Polar Bears Currently, Poly Seal has five employees and was born from the owner's disaster cleanup company called Restoclean. ey saw so many issues stemming from water damage that it led them to become the first spray polyurea applica- tor in A laska. e company's polar bear logo is an homage to the intense condi- tions of the 49th state. Specializing in polyurea, which moved to Idaho, has been a boon for Carlisle, as he "can stand by it more than other products. e coating itself In addition to the importance of safety, Carlisle explained a few other lessons worth learning. "With some of these jobs, some of the initial investment doesn't make sense on paper, and I think, 'How can I recoup a $20k proportioner?' So I have to fight my conservative side there. And hitting winter months, there's a temptation to do other coatings, but the main vision is to be the premier polyurea applicator in the area. Most others also apply spray foam, but we don't want to get bogged down by little projects because you might miss a $200,000 job for a $10,000 job." W hile Carlisle dislikes the lack of predictability that crops up on coating jobs, he's also learned to ensure bids have enough money in them to account for the unknown. And he also believes in the company's focus. "It takes discipline to stay focused, and a lot of people think it's nuts — and it could be if there's no market — but every time we think about branching out, we're reminded to stay in one lane." Adventure Awaits Carlisle has been married 11 years and has three children between one and six years old, and while the work and life balance can be tough, he noted that " family is there at the top, and in almost anything I do, family needs to be part of it. A good day for me is playing Frisbee golf with my family or taking my kids to the park, dance, or gymnastics." On a "selfish " day, he enjoys playing a game of golf. Overall, Carlisle enjoys the adven- ture that his work brings, and he is grateful for the opportunity to work for a company with great leadership and drive. May the adventure continue! CP By Christa Youngpeter Idaho Coatings Applicator Is No Small Potato ProFile: Roger Carlisle Hard Work & Craftsmanship

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