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has been referred to as "the first loser." Despite society's perspective, for some people, simply receiving accolades for the effort of a job well done at any level is their motivating factor. Recognition builds self-esteem and confidence while setting a positive example for others. In the workplace, a photo on a wall, a desig- nated parking spot, or a shout out at the department meeting can mean more than a bonus to the employee motivated by recognition, and it usually doesn't impact the company budget. 4. Security The well-known definition of insanity is to do the same thing over and over and expect a different result. On the other hand, doing the same responsibilities over and over with a consistent result is consid- ered job security. There's an old joke about a 40-year-veteran accountant who would start every day by looking in his top right-hand desk drawer. After his retire- ment, his associates were eager to see just what it was that he peeked at daily. Upon looking, they found an old index card that read: "credits on the left...debits on the right." In the case of the security-seeking employee, minimal change implies safety and increases motivation. When assured often that his or her position is valuable and necessary for the long-term vision of the company, it reinforces a comfort level and encourages maximum effort. 5. Personal Satisfaction If the dream is big enough, the facts don't count. An aspiration, a personal objective, or a self-established goal is the greatest encouragement to the employee who is more motivated by personal satisfaction than money, advancement, recognition, or security. It is common for this employee to be willing to commit to activities that are beyond the call of duty in an effort to move closer to fruition of their own desire and not for any "atta-boys" from the boss. In coaching this team member, gain a respectful understanding of his or her personal agenda, and offer support to focus on what is necessary to accomplish those individual objectives, which will simultaneously attain professional goals. Coating Thickness Gages Now smarter, faster and more powerful than ever before and still... Simple. Durable. Accurate. ■ Rugged, weatherproof, ergonomic design ■ All models include memory, statistics, HiLo alarm and a USB port ■ Simplified paperless QA – no software required ■ NEW PosiTector body accepts all PosiTector 6000, SPG, and DPM probes easily converting from a coating thickness gage to a surface profile gage or dew point meter TM For a demo visit www.PosiTector.net 1-800-448-3835 www.defelsko.com 45 Years of Quality DeFelsko Corporation • Ogdensburg, New York +1 (315) 393-4450 • techsale@defelsko.com Write in Reader Inquiry #34 July 2012 J www.coatingspromag.com 33 Ident i fying your own mot ivat- ing factor can be the trigger to hitting a goal. Recognizing what mot ivates others will have a positive impact on the process of building good relationships both at the office and at home. Get to know your crew; it will not only improve productivity, it may save you money in the long run. CP DIANE CIOTTA is the founder of The Keynote Effect, where she presents a passionate message of accountability and encourages activities to conquer complacency. As a professional speaker with more than 20 years of sales training experi- ence, she is also co-author of the book, Pushing to the Front, with Brian Tracy. For more information, please visit www.thekeynoteeffect.com, e-mail di@ thekeynoteeffect.com or call (732) 672-7942. Made in U.S.A. Advanced model New