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Seven Dos and Don'ts Department Name Here for Trade Show Attendees so guard your available time and pay extra attention to the details during this part of the process. Before you do anything else, verify that you have received all of the information you will need for your trip. Then shift your focus to preparing yourself physically (e.g., eating healthier, being well hydrated, and gradually adjusting your sleep schedule) and ensuring that your friends/family, clients, and other important connections are comfortable before you leave by introducing a temporary point-of-contact and allocating extra time to fulfill their needs. When you're at a trade show, your frst priority should be doing whatever it takes to reach your event-specifc goals. In most cases, that means you'll have to select the right educational sessions to attend, visit the exhibit hall to meet companies you may want to do business with, and cultivate relationships with a variety of industry professionals. For the entire time you are in the convention city, including travel there and back, think of these activities as your job — because they are. DON'T: Go sightseeing, sleep in, Protective Coatings in Harsh Environments Quick, handy, and standard-compliant: precise thickness measurements under demanding conditions 3. Using Social Media DO: Connect through social media. Especially if you are attending an event without your colleagues by your side, you'll want to reach out to professionals you haven't met and connect with them in the convention city. Social media makes this process easier as there are dedicated groups, events, hashtags, and users (such as the show management) providing up-tothe-minute updates that you can access after you join, follow, and/or "friend" them. Just keep in mind that the keys to efective social media involvement are avoiding excessive self-promotion and adding value to ongoing conversations. DON'T: Get too personal. For professional appearances (and potential safety concerns), it's important to focus your event communications on your business interests. Use common sense to prevent inappropriate social sharing (e.g., omit your hotel room number and how many beverages you've enjoyed from picture and text updates), but freely offer your relevant opinions on popular industry discussions and pass along exciting news. 4. Prioritizing Your Time in the Convention City DO: Attend educational sessions, walk the show foor, and network like it's your job. Visual measurement locations and sequencing Measurement of paint coatings Testing of protective coatings on bridges Coating thickness measurement and porosity testing on ships, bridges, off-shore installations, wind turbines, containers, cranes, heavy machinery and others according to international standards with the robust and versatile FISCHER instruments. ¥ Precise thickness measurement in accordance to IMO-PSPC and SSPC-PA2 requirements with special pre-set measuring modes available ¥ Use the same probe for measuring on steel or aluminium ¥ Wear-resistant probes withstand even rough surfaces ¥ Pre-inspection of large areas with continuous scan mode ¥ Easy data transfer and individual report generation with intuitive software FISCHER DataCenter ¥ Measurement of thick layers up to 100 mm for example on pipelines ¥ Comprehensive testing of corrosion protective coatings on porosity, cracks and leaks www.fischer-technology.com 860-683-0781 info@fischer-technology.com Coating Thickness Material Analysis Microhardness Material Testing Write in Reader Inquiry #135 COATINGSPRO JANUARY 2014 27